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About Ben & Jerry's
Ben & Jerry's Homemade
Inc., was founded in 1978 in a renovated gas station
in Burlington, Vermont, USA, by childhood friends and
dedicated hippies Ben Cohen and Jerry Greenfield. The
two friends started their ice cream careers with a $5
ice cream making correspondence course from Penn State
University and a $12,000 investment ($4,000 of which
was borrowed).
They soon became popular
in the local community for their innovative flavours,
made from fresh Vermont milk and cream and large
portions of whatever ingredients they felt tasted good
on the day of making! While they both disagreed at
times over flavour combinations, what they did both
agree was that they were in this business to enjoy
themselves as well as earn a living. As Jerry put it
"If it's not fun, why do it?"
Over the following years,
Ben & Jerry's moved from being a one parlour operation
to manufacturing tubs of our increasingly famous ice
cream for distribution to retail outlets nation-wide
and now world-wide. However, despite the growth, both
Ben and Jerry made sure not to forget one of their
original mottos that "business has a responsibility to
the community in which it operates".
In 1988 Ben & Jerry's
created a document called the
Statement of Mission.
We are dedicated to the
creation & demonstration of a new corporate concept of
linked prosperity. Our mission consists of three
interrelated parts:
Product,
Economic and Social.
Ben & Jerry's works to
employ its Mission Statement in as many day-to-day
business decisions as possible so that the company is
profitable and the community can profit by the way we
do business.
Click here to go direct to Ben & Jerry's reference
library where you'll find practically all the
information you'll need on Ben & Jerry's!
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